Post by account_disabled on Sept 16, 2023 8:12:32 GMT
Pricing based on competitive prices is a strategy in which businesses decide prices after considering the prices of competitors in the market, to choose a competitive price. The goal of this strategy is to gain advantageous market share without necessarily matching competitors' prices.
When the market has many competitors, businesses can apply pricing based on competitors to create a competitive price advantage. By keeping your prices lower than your competitors, you can attract customers and gain market share from them.
Samsung Electronics – one of the world's leading technology companies. Samsung has built an extensive product portfolio and segmented it at many different levels, from low-cost to high-end, to meet the diverse needs and preferences of customers. In the low-cost segment, Samsung offers product lines such as Galaxy A-Series or Galaxy M-Series. In the high-end segment, Samsung focuses on product lines such as Galaxy S-Series and Galaxy Note-Series. These products are equipped with the most advanced technology, high-quality displays, powerful performance and unique features.
Pricing strategy is based on Samsung's competitive prices
Pricing strategy is based on Samsung's competitive prices
Samsung's product segmentation helps them meet the diverse needs of customers, from low-cost Phone Number List to high-end. Competitive pricing in each segment helps Samsung create competition and attract customers before its competitors.
Pricing Skimming
Skimming pricing strategy is one of the strategies that is likened to a pyramid, a pricing method in which businesses will apply the highest price when a new product is launched, targeting the ready market segment. Accept new products, the goal is to achieve maximum profits. When demand for the initial ban decreases, businesses will adjust prices to attract new customers and hinder competitors.
Skimming pricing strategy in marketing
Skimming pricing strategy in marketing
This strategy is often applied in high-tech, exclusive and proprietary products, where customers are willing to pay higher prices to own these special products.
Apple is a prime example of a slow pricing strategy. At the time of initial launch, product prices are often very high, as owning Apple's latest product has become a state of mind for technology enthusiasts.
When Apple first launched the iPhone 13 product market at a price of about 699 USD. "ifan" technology enthusiasts are willing to pay high prices to get the latest products as soon as possible. Owning the latest version of an Apple car is not simply a desire of technology lovers anymore, but it has partly become a way for a part of customers to show off their "class". Therefore, this group of customers is willing to pay a higher price just to own it sooner, even though they know that just by waiting a few months, the price of that phone will decrease significantly. After 6 months since the product launch, Apple has proactively reduced the product price to 399 USD for iPhone 13 128GB and 499 USD for iPhone 13 256GB, to attract a group of customers who accept spending in the low price segment. . than.After iPhone 14 launched,
When the market has many competitors, businesses can apply pricing based on competitors to create a competitive price advantage. By keeping your prices lower than your competitors, you can attract customers and gain market share from them.
Samsung Electronics – one of the world's leading technology companies. Samsung has built an extensive product portfolio and segmented it at many different levels, from low-cost to high-end, to meet the diverse needs and preferences of customers. In the low-cost segment, Samsung offers product lines such as Galaxy A-Series or Galaxy M-Series. In the high-end segment, Samsung focuses on product lines such as Galaxy S-Series and Galaxy Note-Series. These products are equipped with the most advanced technology, high-quality displays, powerful performance and unique features.
Pricing strategy is based on Samsung's competitive prices
Pricing strategy is based on Samsung's competitive prices
Samsung's product segmentation helps them meet the diverse needs of customers, from low-cost Phone Number List to high-end. Competitive pricing in each segment helps Samsung create competition and attract customers before its competitors.
Pricing Skimming
Skimming pricing strategy is one of the strategies that is likened to a pyramid, a pricing method in which businesses will apply the highest price when a new product is launched, targeting the ready market segment. Accept new products, the goal is to achieve maximum profits. When demand for the initial ban decreases, businesses will adjust prices to attract new customers and hinder competitors.
Skimming pricing strategy in marketing
Skimming pricing strategy in marketing
This strategy is often applied in high-tech, exclusive and proprietary products, where customers are willing to pay higher prices to own these special products.
Apple is a prime example of a slow pricing strategy. At the time of initial launch, product prices are often very high, as owning Apple's latest product has become a state of mind for technology enthusiasts.
When Apple first launched the iPhone 13 product market at a price of about 699 USD. "ifan" technology enthusiasts are willing to pay high prices to get the latest products as soon as possible. Owning the latest version of an Apple car is not simply a desire of technology lovers anymore, but it has partly become a way for a part of customers to show off their "class". Therefore, this group of customers is willing to pay a higher price just to own it sooner, even though they know that just by waiting a few months, the price of that phone will decrease significantly. After 6 months since the product launch, Apple has proactively reduced the product price to 399 USD for iPhone 13 128GB and 499 USD for iPhone 13 256GB, to attract a group of customers who accept spending in the low price segment. . than.After iPhone 14 launched,